When you start an online business to sell products there are many things to consider. It takes time and effort to set up a solid online business. But let me try to summarize the needs for setting up an ecommerce site in a simple e-commerce checklist with details following it.
- Brand – Clear Business Vision
- Pricing Strategy – Clear pricing and promotions
- Content – Without Content there can be no website
- Hosting – Solid hosting that can scale
- CMS – Solid E-Commerce Management System
- Homepage Vision– First Impressions count
- Solid Product Pages Categories, Description & Solid Images
- Related Products – Offer customers related products on product pages, but also cart and checkout
- Secondary Pages – Pages such as About Us, FAQ, Terms and Conditions as well as Contact Us
- SEO & Content Marketing – A website without solid search engine optimized pages these days is a big NO NO. You also need a clear onsite and offsite media strategy
When you start an ecommerce or online shop your business vision has to be clear. You need to show not just your products, but also what you stand for. Who you sell products too. What is behind your products. What drives you to sell what you you sell?
Many articles have been written about this. The importance of a clear and solid pricing strategy. One that again is appealing to your customers. Whether you are selling products one by one, work with subscriptions or sell services by the hour, the strategy has to be clear. It has to be clear to you and your target audience.
We see it very often. Customers have a great business idea, a vision, checked out website needs and now they want an e-commerce store. The thing is, without content there is no website. Even design depends on your content. When the designer and or developer have the content and images it is much better and easier to create the website. It shapes the website and helps us understand your company vision much better. It will also decide what pages have to be created. And it helps figure out what else may be needed.
Hosting, or more specifically web hosting, is really important for an e-commerce website. A site should run smoothly and load quickly. Customers are an unruly bunch these days. Especially online. They demand snappy websites that load quickly. So you better have solid hosting. Fortunately we can help you with that!
The CMS or to be precise the e-commerce management system you use to manage your products, your inventory, your secondary pages and or blogs is vital. It is the center of your shop. Here at Imagewize we use either WooCommerce or Magento. Both are solid e-commerce systems that help you sell products online.
Homepage – First Impressions Count
An excellent landing or homepage is really important to show what your business is about. When they hit your site your target audience should be interested in what they see. It is often also one of the hardest pages to set up. You have to give the visitor a quick overview what your store is all about. Often customers work with a slideshow and or a grid based product overview. But this depends on what you are selling and your public.
The product pages are really central to your shop. So they have to be set up properly. A product or service page has many key elements these days.
Site should of course have excellent photographs of the product. Images that look good on regular screens and retina type of screens. You also need to make sure the photos show your product from all needed angels.
The description of your product should be very clear, but also appealing. It should make your customer add it to the cart after all. The description also matters SEO wise. It should contain all the (longtail) keywords to attract the right customer base.
Product Variations: color, size
If you have a product that comes in different sizes, shapes or colors there should be photographs and or color patches for it. This so a customer can see that t-shirt in blue and size M. Fortunately the e-commerce systems we work with can help with that!